The most important part of innovation is keeping an open mind when new technological developments finally come to fruition. This is why several of the world’s leading technology companies have worked closely with NAD to advance the state-of-the-art and bring new concepts to market. NAD has both the reputation and the track record for great performance and affordable products. NAD takes more time for research and development, to find the latest ways to address common technical challenges and bring measurable improvements in sound quality to our customers.

From start to finish, NAD’s decisions about design, features and components are based on whether they will improve the source’s audio performance. If there is no noticeable improvement, everything goes back to the drawing board. NAD has a reputation for delaying the release of new products until they are fully developed.

Sound and music can evoke deep emotions and they contribute to our general well-being.  NAD believes that these fundamental human experiences should be accessible and therefore affordable to the widest possible audience.

NAD products focus on the essentials. Their products are designed to be so minimalist that they are easy to use and intuitive.  High-quality music reproduction is the focus here.